Journal
Journal
Practical perspectives on product, design, development and automation for your business.
- Engineering3 min read
Start a digital product without building the wrong thing
The first release should test a business idea. How to choose its scope, connect screens into a useful journey and prepare for launch.
- Engineering2 min read
Where AI helps a business, and how to test its value early
Start with repetitive work, representative examples and a clear human review path, rather than a chatbot for its own sake.
- Craft2 min read
Redesign or focused improvements: what does your website need?
An ageing appearance is only one reason to act. Examine the offer, customer journey and product before replacing everything.
- Craft2 min read
An identity that works beyond the cover
A logo appears in the header, browser tab and link preview. How to keep its character across these surfaces.
- Performance2 min read
Fast loading starts during design
Fonts, photography and the first screen shape perceived quality. Decisions worth making before development.
- Performance2 min read
An expressive website that still works well on a phone
Graphics help when they leave reading, scrolling and enquiries responsive. How we choose animation levels.
- Engineering2 min read
What happens after someone presses Send
A good enquiry form needs more than two fields: durable storage, delivery to the team and a clear confirmation.
- SEO2 min read
A bilingual website needs more than a translation
Make Russian and English versions useful for people and understandable to search systems.